Ever heard of Media psychology? It has more impact on our minds than anything else. Media is any kind of communication through radio, magazines, newspapers, television, and the internet.
Today, media is the biggest and most influential part of our lives. It is the main source of information.
They inform people about the world. It pervades people’s lives by creating their criteria and opinions.
In this way, the media moves the masses, through different social movements. On the other hand, it influences our society in both manners good or bad.
Media psychology studies the relationship of human behavior with media and technology. The person who is controlling this connection is a Media psychologist.
They can perform activities that include consulting, design, and production in various media like television, video games, films, and news broadcasting.
History of Media Psychology
The field of media psychology started in the 1950s when the television is the latest technology.
However, at that time psychologists are more focused on children and television. Research began to be conducted to determine how television affects a child’s reading skills.
Afterward, studies showed that violent shows or plays are more likely to imitate violence or exhibit anti-social behavior in children.
However, digital media is growing rapidly these days with the field of media psychology. Media psychologists are not only focused on television and its effects, but also on the new media forms such as the internet and cellular phone technology.
Types of Positions a Media Psychologists can get:
- Advertising and Media Firm Consultant.
- Corporate Consultant.
- Consultant to the Entertainment Industry.
- Teaching Positions.
Media psychology helps to make a new way for how we think, use, and design media and technology. It gives us the tools to identify how technology facilitates human goals.
Media psychology is a bridge in communications, psychology, and education.
However, media studies are the field that focuses on the study of media effects.
Media psychology gives an understanding of human behavior that can be applied to media technologies.
theory of media
The idea consists of four components that revolve around emotion
- Firstly, media content is designed for enjoyment and appreciation from people
- Secondly, it is based on an individual’s emotions and opinions towards characters
- Thirdly, an individual’s feelings about character either positive or negative
- Fourthly, media depend on conflicts between characters and how people react to the conflict
With advance broadcasting, it includes issues such as impartiality, objectivity, balance, bias, privacy, and the public interest. Besides, it also includes stereotyping, decency, freedom of speech, advertising practices such as product placement, and legal issues such as character assassination
So while it may have some differences, most share common elements including the principles of truthfulness, accuracy, objectivity, impartiality, fairness, and public accountability, as these apply to the newsworthy information and its spreading in the public.
We Need Media Psychology
We are a media-centric society, many of us propose on and need media in our lives in one form or another. Many people don’t admit it, but the media affect all of us, in some way or another. In fact, it is strange if we are not affected by the media, considering we’re surrounded by it most of the time.
Newscasts reporting violent events, tragic news often affect most of us negatively. Media psychologist helps to lessen the negative impact of these types of media, making it less stressful.
Marketing and advertising companies can use media psychology to create more powerful ads, which can keep the economy swig along.
Media psychology helps people to adjust to the latest technological world.
Media psychologists might also act as marketing consultants. Professionals are usually responsible for trying to figure out how to make people more responsive to advertisements.
Salary of a Media Psychologist
A media psychologist can earn anywhere between $50,000 and $80,000 a year. Media psychologists with Ph.D. or doctorate degrees will earn slightly higher than these figures.